Sram Upward thrust rim strip is a 1-piece stretch-fit rim tape.SRAM: Tweak. Refine. Tweak. Refine. Leap Ahead. Incremental enhancements. Perpetual improvements. Revolutionary Innovation. When advancements are incessantly made to each and every attribute of each and every component, the result’s overall performance that may be simply second to none. And to real cycling enthusiasts, there may be nothing more gratifying then achieving without equal ride. And the most productive part is we just keep making it better. That is what SRAM is all about. Sure, a casual rider will appreciate solid performance, reliability, dependability and the entire usual qualities one would expect. But it is the riders who live and breathe bicycles who love us so much because bicycles are what we adore, too. If truth be told, they are our only love. Narrow minded yet forward thinking. Bike components are all we do – which is why we do them so mind-bendingly well. SRAM Corporation started with the goal of constructing the very best shifting system and changed the cycling world endlessly with the introduction of Grip Shift. To beef up the innovation, we invested in Sachs Bicycle Company and built a state-of-the-art manufacturing facility in Schweinfurt Germany. We had the vision and desire to expand our presence within the industry so we found the most productive suspension company, RockShox, joined forces with them, creating huge excitement within the global cycling community. Now not content to prevent there, we knew expanding our line with the most productive brakes, bottom brackets and cranksets would fine-tune the ride much more. So we teamed up with Avid and Truvativ. Now that we’ve got achieved total drive train nirvana, we will be able to continue to are trying to find and deploy technological and engineering advancements, as we compulsively refine and redefine the top of without equal ride.